Privacy Policy

Effective Date: February 13th, 2026

This Privacy Policy describes how CallGuard, powered by The Potter Group LLC, collects and uses information.

CallGuard (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your information.

Information We Collect

We may collect:

  • Name

  • Business name

  • Phone number

  • Email address

  • Billing information

  • Website data

  • Usage analytics

How CallGuard SMS Works

CallGuard enables service businesses (such as HVAC, plumbing, and other home service providers) to send conversational text messages to customers who have contacted them and provided opt-in consent to receive SMS texts via verbal method where the consumer presses a keypad option for consent to SMS communication.

After SMS opt-in consent is given, consumers may receive SMS messages when they:

  • Call a business and the call is missed

  • Leave a voicemail requesting a callback

  • Send a text message to the business number

  • Request service or scheduling assistance

Messages are strictly related to the customer’s service inquiry and may include:

  • Callback confirmations

  • Appointment scheduling coordination

  • Service updates

  • Responses to customer questions

CallGuard does not send marketing or promotional messages to consumers. Messages sent to participating businesses may include secure links to voicemail recordings left by customers for service follow-up purposes


Consent to Receive SMS Communications

When calling a business that uses CallGuard, callers may be given the option through an automated phone prompt to opt in to receive SMS messages related to their service request. Callers must provide consent by pressing a keypad option during the call before any text message is sent.

Messages are conversational and transactional in nature and are not marketing or promotional.

Message frequency varies based on the consumer’s interaction.

Message and data rates may apply.

Consumers may reply STOP to opt out at any time.
Consumers may reply HELP for assistance.

Consent to receive SMS communications is not a condition of purchase.

CallGuard does not sell or share consumer phone numbers or SMS content for marketing purposes.

Customer Data Collected for SMS

If SMS services are used, CallGuard may process:

  • Customer phone numbers

  • Message content

  • Message timestamps and metadata

This information is used solely to deliver and manage service-related communications.

CallGuard does not sell customer phone numbers or SMS data.

Business Responsibility

Businesses using CallGuard are responsible for:

  • Complying with the Telephone Consumer Protection Act (TCPA) and applicable messaging laws

  • Ensuring their messaging practices align with their stated privacy policy

CallGuard acts as a service provider facilitating communications on behalf of the participating business.

Data Security

We implement reasonable security measures to protect SMS-related data. However, no system is 100% secure.

Third-Party Services

We may use third-party providers including:

  • Payment processors

  • SMS delivery services

  • Hosting providers

  • Analytics platforms

Changes

We may update this policy at any time.

Contact

Email: [email protected]

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